Newsletter — Regular email to subscribers

A regular email that shares useful updates, ideas or offers with people who signed up to receive it.

What it means

A newsletter is an email you send regularly, such as weekly or monthly, to people who have chosen to receive it. It might share tips, news, stories or offers. Unlike a one-off promotional email, it builds a habit: subscribers come to expect it.

How it works

First, you need permission. People join your list by opting in, for example through a sign-up form on your website, a lead magnet such as a free guide, or a checkbox at checkout. Buying email lists or adding people without asking is bad practice and can break anti-spam rules.

Next, you use an email tool to design and send the newsletter. Popular options include Mailchimp, Brevo and Substack, and LinkedIn also lets creators publish newsletters to their followers. These tools manage your list, show open and click data, and add an unsubscribe link, which every newsletter must have. A typical issue has a clear subject line, a short intro, some genuine value and one call to action.

A simple example

A Surat saree shop collects emails from customers at billing and on its website. Every month it sends a newsletter called "Drape Diaries", with a styling tip for the coming festival, photos of three new arrivals and a small offer for subscribers, such as ₹200 off orders above ₹2,000. Readers who click are taken straight to the product pages.

Why it matters

Social media reach depends on algorithms you do not control, but your email list is an audience you own. A good newsletter keeps your brand in mind between purchases, builds trust over time and brings people back to your website or shop. It is also cheap to run.

Beginner tips

Pick a schedule you can actually keep, and stick to it.
Give value first; not every email should be a sales pitch.
Make subscribing easy and unsubscribing even easier.
Common mistake: emailing people who never signed up, which hurts trust and deliverability.