Digital Marketing Basics → Advanced

SEO, paid ads, funnels, analytics and the AI workflows Rahul actually uses on client work. Live sessions, real audits, honest feedback.

Coming soon — dates to be announced. · Live online workshop in a small batch.

Digital marketing is no longer one skill — it is a set of channels that only work well together. In this six-week live workshop, Rahul Vithala takes you from the basics of each channel to the way they are combined on real client work: search, paid ads, landing pages, analytics and AI-assisted workflows.

What you'll learn

  • Keyword research and on-page SEO that moves rankings
  • Running Google & Meta ads without burning money
  • Building funnels and landing pages that convert
  • GA4 reporting that answers real business questions
  • AI workflows for research, briefs and reporting

Who this workshop is for

  • Students and freshers who want job-ready skills and a portfolio, not just certificates
  • Working professionals moving into marketing from sales, design, content or IT
  • Business owners who want to understand what their agency is doing — and what to ask for

You don't need any prior marketing experience. A laptop, a Google account and a few hours a week are enough.

Week-by-week plan

  1. Foundations — the marketing funnel, customer research and how every channel fits in
  2. SEO — keyword research, search intent, on-page fixes and a technical checklist
  3. Content and landing pages — writing pages that rank and convert
  4. Paid ads — Google Search and Meta campaigns, budgets, targeting and creatives
  5. Analytics — GA4 events, conversions and a simple report a manager can read
  6. AI workflows and the final audit — use AI responsibly for research and reporting, then present your audit

What you'll build

By the end you will have a complete marketing audit of a real website: an SEO review, a keyword plan, a landing-page critique, a small ad plan and a GA4 report. It becomes the centrepiece of your portfolio.

Format

Two live sessions a week, one real client audit, and weekly feedback on your work. Sessions are small so every participant gets questions answered.

Tools you'll use

Google Search Console, Google Analytics 4, Google Ads, Meta Ads Manager, Google Keyword Planner, Looker Studio and AI assistants such as ChatGPT and Gemini.

Frequently asked questions

Is this workshop for complete beginners? Yes. Week 1 starts from the fundamentals and each week builds on the last.

Will I get a certificate? You get a certificate after completing the sessions and submitting your final audit.

When does the next batch start? Dates are being finalised. Create a free account to be told first, and start the free 15-day affiliate marketing course in the meantime.

Your mentor: Rahul Vithala

Digital Marketing Strategist · Founder

15+ years in digital marketing, SEO and growth. 3x founder, editor-in-chief, and builder of AI-driven marketing workflows for fintech, e-commerce and creator brands.

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