Building on the Google Ecosystem

Search Console, Analytics 4, Tag Manager, Ads, Business Profile — set up right the first time, wired together, actually reported on.

Coming soon — dates to be announced. · Live online workshop in a small batch.

Most businesses have Google's tools half set up. Search Console was verified once and forgotten. GA4 is installed but nobody trusts the numbers. Ads run without proper conversion tracking, so nobody knows which rupee actually worked.

This 5-week live workshop fixes that. Taught by Aditya Gudlavalleti, you will set up the complete Google marketing stack properly, connect every tool to the next, and finish with a report that answers the one question every business asks: what is actually working?

Who needs this?

Students and freshers aiming for SEO, performance marketing or analytics roles. GA4, Search Console and Tag Manager come up constantly in interviews, and hands-on setup experience makes you stand out.
Small business owners and D2C founders who want to see which channels bring real customers before spending more on ads or agencies.
Freelancers and agency juniors who need to set up tracking and reporting for clients confidently, without breaking anything.
Content writers and SEOs who want to prove the impact of their work with data, not guesses.
Homemakers building an online income who want a practical, in-demand skill they can offer as a freelance service.

No coding is needed. If you can use Google Docs, you can do this.

Meet your mentor

Aditya Gudlavalleti is our Content Lead and Google Ecosystem mentor. He works on long-form, search-first content and sets up and runs the Google stack — Search Console, GA4, Tag Manager and Ads — the way a growing brand actually needs it. Expect practical, step-by-step teaching and honest feedback on your own setup.

What you'll set up, week by week

Week 1 — Google Search Console: verify a site, submit a sitemap, read the Performance report, and fix indexing issues using the Page indexing report and URL Inspection.
Week 2 — Google Analytics 4: create a property and data stream, understand events, mark key events, and find answers in reports and explorations.
Week 3 — Google Tag Manager: build a clean container with tags, triggers and variables; track form submissions and button clicks; test everything in Preview mode.
Week 4 — Google Ads and Business Profile: link Ads with GA4, set up conversion tracking, understand campaign structure, and optimise a Google Business Profile for local searches and reviews.
Week 5 — Looker Studio: combine Search Console and GA4 data into a one-page dashboard, then present three insights and three actions — just like you would to a client or manager.

How the workshop runs

Live, small-batch sessions with hands-on practice every week. You work on your own website, a family or friend's business site, or Google's free GA4 demo account if you don't have one yet. Aditya reviews your setup and helps you fix what is broken.

What you'll leave with

A working, connected Google stack you set up yourself
A Looker Studio dashboard for your portfolio
A reusable setup checklist for future projects and clients
Confidence to attempt Google's free Skillshop certifications for Analytics and Ads

What you need

A laptop, a Google account and a stable internet connection. A website is helpful but not required.

Your mentor: Aditya Gudlavalleti

Content Lead · Google Ecosystem Mentor

Long-form content and search-first writing. Sets up and runs the Google stack — Search Console, GA4, Tag Manager, Ads — the way a growing brand actually needs it.